Over the years, Pure London has introduced a number of new sections, including Pure Menswear, Retail Lab, Pure Premium, Premium Footwear, Capsule Collections from new and emerging brands and many more.
The tradeshow also holds its own awards, including The Buyers Power List, The Best of British and The Display Awards.
Its new theme for July 2016 is “A Life Less Ordinary” which aims to bring together the creative, the inspirational, and the non-conformist.
Julie Driscoll, Portfolio Director for Pure London, commented; “We are thrilled to have been shortlisted for an AEO Excellence award, we work hard to make the show an all-important and inspiring order-writing event on the buying calendar.
We’d like to say a big thank you to all of our brands and the buyers involved in supporting us throughout the show.
We received a huge amount of positive comments last season and we will ensure the show in July is just as energetic.
To be shortlisted for such an award is a testament to all of our customers.”
Pure London was also nominated for the Best Trade Show category at the EN Awards, which were held in April of this year, but lost out to Farm Business Innovation.